Why brands should celebrate vulnerability

"Vulnerable" is one of the 10 "tones of voice" we consistently see outperform

GAP vs American Eagle...

...and other content highlights from this summer

Does your content speak to consumers' "belly mind"?

Ruminations from Cannes

Evaluating Unilever's planned rise in influencer spend

A sound diagnostic, some questionable takeaways

Bright spots: what struggling beauty brands should learn from fast growing peers

From Zombie posts to Vibrant comments: Welcome to the Age of Communities!